🔗 Share this article Coach Emma Coates Departs the Young Lionesses Role to Assume Command at NWSL's Bay FC In a significant career move, the former England youth boss has stepped down from the England Women’s Under-23 national team to be appointed head coach for National Women’s Soccer League franchise Bay FC. A New Chapter She takes over from Albertin Montoya, who was at the helm of the San Jose-based club during its debut two seasons in the top-flight American league. Montoya had revealed in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the 14-team standings. “I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has helped shape me both on and off the pitch. This feels like the right moment to challenge myself in a new environment.” Proven Developer During her tenure in 2023, Coates managed the England U23s through fixtures including a 1-0 victory over Norway in the European U23 League and a high-scoring loss to the United States. Making the move alongside her to America is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the WSL. Bay FC's CEO, a former FA women’s technical director, praised Coates's abilities: “Coates is an superb manager, but she also has a proven track record of nurturing talent to succeed on the biggest stages.” “Coates excels at leading of teams and environments and has the tactical philosophy we were seeking,” added Cossington. Club Context Bay FC experienced a rollercoaster start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its inaugural campaign before slipping to a 13th-place finish in 2025. Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their contributions and wish them all the best with their next chapter. Emma, with Gemma, has played a key role in fortifying the pipeline between the WU23s and the senior squad.” “Together, they have directly impacted the development of many young players who have gone on to become senior Lionesses,” he finished. Lasting Legacy After succeeding Mo Marley in 2023, Coates has overseen the promotion of several players to the England senior side, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones. Discussions for their replacements has begun, with the aim to continue the growth of the youth national team in the seasons ahead.